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Walmart aims to go viral with holiday campaign | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
DECEMBER 3, 2015 | BY MICHAEL JOHNSEN

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

http://www.retailingtoday.com/article/walmart-aims-go-viral-holiday-campaign
 

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